Celebrity chef Bobby Flay and actress/mom Lori Loughlin are teaming up with Hellmann's® to help re-launch Hellmann's® virtual Sandwich Swap 'n' Share on the Facebook® application (Facebook.com/Hellmanns). This virtual version of the beloved school lunch ritual of swapping sandwiches will benefit Share Our Strength®, the leading non-profit organization ending childhood hunger in America.
When people visit Hellmann's® Page on Facebook®, they'll have the opportunity to create a sandwich on the application and, for every sandwich built, Hellmann's® will make a donation to Share Our Strength®. What's more, when they share a sandwich with a friend, an additional donation will be made as part of Hellmann's® $75,000 commitment to support Share Our Strength®.
Disclosure: I was entered for a chance to win a Hellmann's® prize package in exchange for this post. No monetary exchange took place.
Thursday, September 16, 2010
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